Tuning into US mainstream media in the aftermath of last Tuesdays Iowa caucus you may have thought that GOP presidential candidate Donald Trump was a beaten horse and out of the race completely. But then again if you listened to those same institutions since the billionaire tycoon announced his candidacy bid last June, Trump’s “self-aggrandising publicity stunt” never stood any chance of competing for the White House.
And yet in most polls, the billionaire businessman is miles out in front.
A recently released New Hampshire poll has Trump leading his nearest challenger Marco Rubio by 36% to the Florida state Senators 15%.
Any political analyst worth their salt would have told you that Trump had no chance of winning the Iowa caucus. Not being a politician seriously impedes him in certain areas, on the ground republican activists being one – Something Ted Cruz had been slowly accruing over the last number of years and it certainly bore fruit for him last week. Iowan Republicans are also renowned for towing the party line and Trump, the outsider and anti-establishment candidate, stood little chance in the wake of the well-oiled Cruz apparatus and some discourteous tactics – Cruz voters consciously fabricated the news that Dr Ben Carson had pulled out of the race and thus convinced many of his supporters to rally around and vote for Cruz.
Yet the media try to infer that Trump is on the slide, a deliberate tactic to knock some momentum off the absorbing following he has assimilated. It is also a response to the media war he has waged against them. Trump has exposed them and dealt many blows to their trustworthiness in the eyes of the public and this is subtle retaliation.
But Trump is a media/PR genius, His campaign thus far has been a testament to this. Time and time again he has raised controversial issues and used provocative language. The media go all out to take him down not realising that many Americans agree with him and their frantic knee-jerk misreporting of those statements has only gained Trump more headlines, more media exposure on their own networks – free exposure for trump. In years to come historians and political scientists will look back in awe at the manner at which he has strategized his campaign. It has been truly memorising.
Just like they were wrong in June 2015 when he came down that escalator with wife Melania, they are now consciously (I might add) wrong again.
Their attempts to stop Trump has had the exact opposite effect, by mothballing his media coverage and further raising his profile and by extension his policies.
Declaring him a loser in the GOP nomination race will only have the same effect.